Tuesday, September 13, 2011
Framing :o !!!
During our class activity we had the opportunity to view and talk about various articles. The articles specifically allowed us to view how different news reports and location of publication frame different issues and situations differently. All of them starting from the title have power and influence geared towards a specific group of people and with a clear idea of the image and message they want to portray to others. The articles our group got were focused mainly on Obama and his speech and plan for creating more jobs for the country. They all spoke and centered on this issue of jobs and the way Obama planned to fix the high unemployment rates. The way these articles framed this issue was quite different. In one of our article from the Fox News, the article was completely bashing on Obama and how unrealistic his plan was. That in reality his plan would never go through, thus this article was completely framed in a way where Obama image could be viewed as negative to the public. On the other hand there was another article that framed Obama plan in a way that it showed that even though his plan was vague in certain ways, because the GOP had no way to stand against it, Obama plan would help generate a positive image for himself towards a larger audience. These frames make sense in a way where just by reading the title of a article you know the intention it was written with, its clear that the writer wants you to read his or her article and end having a certain idea about the issue at hand. These different forms of narratives reflect different powers in that, if the most famous newspaper in the US decided to publish a negative view towards Obama plan, this newspaper clearly has the power to make a large sum of people to think that way to. Those who hold the power to get written work out there largely contribute to common social beliefs. Its amazing how one article or one news report has the power to change and influence the thinking of many people. I personally think that those who write an article and decide to frame it, first look at the issue at hand, what is being discussed? who's involved? location? and then decide with the companies own values and beliefs how they want to make the news available to a larger audience. What reaction do they want to create to the people who will be reading this. Do they want people to be happy, sad, scared or alarmed? I think these are the main things that writers take into consideration and should take into consideration when writing. By knowing what reaction they want from their readers any writer can then frame his work in such a way.
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